Certified Marketing Practitioner

What this infographic shows

The Certified Marketing Practitioner, CMP, is the highest recognition for practitioner
marketers who have attained a competent level of academic and practical understanding
of marketing. Certified by the Consultants and Business Management Research Association
(CBMRA), the certification demonstrate that you are a practitioner. This certification
program is about recognising the importance of marketing’s role in driving success and
delivering results. It provides the knowledge and understanding of the function of marketing
within the organisation and demonstrates how an appreciation of customer behaviour can
enable effective targeting. It outlines an understanding of how external environmental
influences affect planning and how information enables decision making. It outlines the
elements of the marketing mix and how these are applied to address market and customer
needs.