Marketing
Effective Communication: Is Your Instruction Clear Enough?
What this infographic shows
Effective communication is about getting your message across. Specifically, it involves
capturing your audience's attention, ensuring your audience understands the idea you are
trying to convey and encouraging your audience to do something with that information, such
as remembering it, applying it, or providing feedback. A message is not just information;
rather, it is the interpretation of the information. It says what the information means for the
audience. It is to inform what conclusions are to results. If the information is the answer to
the questionΒ What?Β (as in "What did you find in your research?"), then the message is the
answer to the questionΒ So what?Β (as in "What do your findings mean to your audience?").
Effective communication, therefore, is centred on the audience: It is audience-friendly, just as
effective software is user-friendly. In your communication, focus on what your audience
needs or wants to learn, not on what you feel like telling them. Strive to see things from their
perspective. Keep in mind all the potential members of your audience (at least those who
matter for your purpose), not just those who have expertise or interests similar to your own.
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