Retail Stores: Understanding Retail Customers Behaviour

What this infographic shows

Studies of customer behaviour in retail stores usually deal with the identification of
customers and their buying behaviour patterns. Such studies aim to ascertain who buys
where, what, when and how. In addition, such studies endeavour to learn about customer
response to sales promotion devices. The results of these studies are useful in the solution of
an array of marketing problems. Understanding consumer behaviour has become one of the
important elements of a marketing strategy, which enables marketers to understand and
predict consumer behaviour in the effort to increase the chances of being successful in the
market.