Buyology: Persuasion and Mind Game in the Buying Process

What this infographic shows

As marketing tricks become increasingly more sophisticated and subtle, detecting them
becomes more and more difficult for consumers. Like a surgeon exposing the nasty
underbelly of medical malpractice, this workshop takes a decidedly consumerist perspective
showing how brands influence and sometimes even control our lives. This workshop provides
the tricks companies use to "manipulate" our minds and persuade us to buy. The workshops
answer the following questions, why people can't resist peer pressure and why bestseller lists
are a very effective way to activate this behaviour, why fear is the most influential buying
factor, why fatty foods can be more addictive than cocaine, why lip gloss is addictive and
how some of your product choices as adults are formed in the womb. The practical workshop
provides practical hands-on skills and technical know-how to change consumer behaviour.
Do you want to be able to sell anything?