The Marketing Audit: Evaluating Marketing ROI

What this infographic shows

In today’s complex marketplace, marketing spans a mix of digital channels—social media,
online platforms, viral campaigns, and mobile apps—alongside traditional vehicles like print,
radio, and television. With so many touchpoints, the question every organisation faces is: Are
we really getting the return we expect from our marketing investment? Gone are the days
when vague reporting and old-school analytics were enough. To compete effectively,
organisations need to adopt accurate, data-driven methods to measure and manage their
marketing performance. This program helps participants move beyond intuition to evidence-
based decisions by equipping them with practical dashboards, tools, and frameworks that
show how to connect marketing activities directly to business outcomes. By mastering these
approaches, you will not only be able to justify your spending but also optimise campaigns,
capture opportunities, and strategically grow revenue in a highly competitive environment.