Counterintuitive Marketing: Reaching Customers

What this infographic shows

This workshop was designed after we trace the high rate of business failure back to lousy
marketing strategy and the even worse implementation of that strategy. Excess testosterone
compels senior managers to make decisions intuitively, instinctively, quickly, and,
unfortunately, disastrously. This workshop draws from their decades of consumer and
business-to-business marketing experience to describe the intuitive decision-making practices
that permeate business today and demonstrate how these practices lead to disappointing
performance. This workshop contrasts how marketing decisions are made today with how
they should be made. The workshop gives equal treatment to targeting, positioning, product
development, pricing, customer service, e-commerce, marketing planning, implementation,
and more. They present counterintuitive ideas for building and introducing blockbuster
marketing programs. Since common sense is already uncommon, have you mastered the
skills to use uncommon sense to achieve great results?