Develop Proposition & Pricing Applying Behavioural Perspectives in Energy Retailing Business

What this infographic shows

Organisations are using pricing strategies to drive more profitable growth in response to
relentless pressure to produce profits. Although pricing is an easy-to-understand marketing
mix element, changing prices can have an impact on the company, the products and portfolio.
An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm's
bottom line. In this workshop, a timely introduction is given to the management of price
strategy, based on well-accepted theories, and a strong focus on actual applications is
provided. Concepts are drawn from marketing, economics, finance and accounting are
developed in the strategic management framework. This workshop ensures participants to
learn the way how to set the right price and build your value proposition, especially in a
behavioural insights perspective. At the same time, this workshop enables the participants to
negotiate a win-win situation and close sales.