Management & Organisational
Impactful Business Plan: Critical Decision Making in industry 4.0
What this infographic shows
The business plan admits the entrepreneur to the investment process. Without a plan
furnished in advance, many investor groups won't even grant an interview. And the plan must
be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to
believe that if they build a better mousetrap, the world will beat a path to their door. A good
mousetrap is essential, but it's only part of meeting the challenge. Also important is satisfying
the needs of marketers and investors. Marketers want to see evidence of customer interest and
a viable market. Investors want to know when they can cash out and how good the financial
projections are. Drawing on their own experiences and those of the Massachusetts Institute of
Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and
winning business plans. A comprehensive, carefully thought-out business plan is essential to
the success of entrepreneurs and corporate managers. Whether you are starting up a new
business, seeking additional capital for existing product lines, or proposing a recent activity
in a corporate division, you will never face a more challenging writing assignment than the
preparation of a business plan. Are you ready to pitch your next business plan?
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