Qualitative Research Methodology: Exploring Through Research 🔗

Introduction

Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field, or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. The interaction between variables is important. Detailed data are gathered through open-ended questions that provide direct quotations. The interviewer is an integral part of the investigation (Jacob, 1988). This differs from quantitative research which attempts to gather data by objective methods to provide information about relations, comparisons, and predictions and attempts to remove the investigator from the investigation. This program aims to help researchers acquire the knowledge and skills of conducting a qualitative research right from deciding the qualitative research design to publish in international journals. This module equipped participants with sufficient skills and experience to conduct qualitative research independently.