Effective Communication : Is Your Instruction Clear Enough? 🔗

Introduction

Effective communication is about getting your message across. Specifically, it involves capturing your audience's attention, ensuring your audience understands the idea you are trying to convey and encouraging your audience to do something with that information, such as remembering it, applying it, or providing feedback. A message is not just information; rather, it is the interpretation of the information. It says what the information means for the audience. It is to inform what conclusions are to results. If the information is the answer to the question What? (as in "What did you find in your research?"), then the message is the answer to the question So what? (as in "What do your findings mean to your audience?"). Effective communication, therefore, is centred on the audience: It is audience-friendly, just as effective software is user-friendly. In your communication, focus on what your audience needs or wants to learn, not on what you feel like telling them. Strive to see things from their perspective. Keep in mind all the potential members of your audience (at least those who matter for your purpose), not just those who have expertise or interests similar to your own.