The Marketing Audit: Evaluating Marketing ROI 🔗

Introduction

In today’s complex marketplace, marketing spans a mix of digital channels—social media, online platforms, viral campaigns, and mobile apps—alongside traditional vehicles like print, radio, and television. With so many touchpoints, the question every organisation faces is: Are we really getting the return we expect from our marketing investment? Gone are the days when vague reporting and old-school analytics were enough. To compete effectively, organisations need to adopt accurate, data-driven methods to measure and manage their marketing performance. This program helps participants move beyond intuition to evidencebased decisions by equipping them with practical dashboards, tools, and frameworks that show how to connect marketing activities directly to business outcomes. By mastering these approaches, you will not only be able to justify your spending but also optimise campaigns, capture opportunities, and strategically grow revenue in a highly competitive environment.