Certificate in Professional Branding

What this infographic shows

Branding is a way of identifying your business. It is how your customers recognise and
experience your business. A strong brand is more than just a logo; it's reflected in everything
from your customer service style, staff uniforms, business cards and premises to your
marketing materials and advertising. Your brand should reflect what your business stands for
and what sets it apart from your competitors - it expresses the qualities, strengths and
'personality' of your business. Creating a strong brand involves in-depth market research to
work out why customers should be attracted to your business. A strong brand will help
customers to remember your business and feel greater confidence that your products or
services will suit their needs. Customers tend to be loyal to a brand they trust. Branding
should be considered in the early stages of starting a business - launching a business with a
strong brand will give you a greater chance of success.